Ratan Tata Flags in Superdrive Convoy

on Friday, July 2, 2010

Tata Group Chairman Mr Ratan Tata flagged in the Nano Superdrive convoy at Hotel Taj President on 28th June. This was done in full presence of media, who clicked the Nanos and Mr Ratan Tata posing with it, to their heart's content. It was good experience watching hundreds of flashes going off simultaneously all over...

From TataNanoSuperdrive

Mr Ratan Tata also released a book on Nano, titled "Small Wonder"

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The hall was jam packed with media people
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A corporate video on superdrive was shown to media (watch the same below) and a very brief description of Superdrive was given.


I felt the event itself ended so soon. Could have been a bit longer, as I overheard media people complaining that they'd nothing much to record.

Next day at Mumbai airport, I was going through the newspapers to findout what coverage Nano Superdrive got. I have to say I'm a bit disappointed... Almost all newspapers elaborated on Tata Motor's Fund raising plans (as detailed in quarterly plans) and Superdrive news was confined to the caption of photograph. Sad but can't help it.

It was a great experience being part of Nano Superdrive as an Official Blogger. Back home, I'm missing the Nanos (the drive, landmark activities, customer meets...) and getting used to normal life. Stay tuned to enidhi.net for further updates

Mumbai Landmark pictures

on Thursday, June 17, 2010

In front of Taj Palace Hotel

From TataNanoSuperdrive

Gateway of India on the other side
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Sea link
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Celebrity Status
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Haji Ali
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What Mumbaikars say about Nano

on Tuesday, June 8, 2010

I spoke to several Tata Nano owners in Mumbai. All were proud to be owning one. They were thankful to Mr Ratan Tata for his vision and enjoyed the celebrity status they got in a Nano.

Below are video interviews with a few of them.

Mr. Malwani begins his talk thanking Ratan Tata...


Mr. Jitendra spoke in detail about his experience.



Kids love Nano too...


Mumbai test drive winners share their experience

I met Nakul Gandhi and Deepak in the langue of Concorde Motors. They'd won an opportunity to test drive Nano and were pretty excited about it.

From TataNanoSuperdrive
Above: Nakul (3rd from left) and Deepak (extreme right) with actress Poonam and Manoj from Tata Motors at Concorde Motors, Mumbai, few min before flag off on Day 5

They were given event T shirts and after verifying their license and safety briefings, keys were handed over to them. Nakul would drive first 50 kms (till Panvel) and Deepak would takeover from there till Lonvala, our pitstop enroute to Pune.

Nakul drove the first stretch and seemed to enjoy the drive. I caught up with him for a quick, in car video shoot after his drive and he shared his experience as below. (regrets for poor lighting in the video)


Deepak works with Pharma industry and he is awaiting delivery of his Nano in a month's time. After the drive, he is now eagerly awaiting delivery of his car. Post lunch, I could do a video interview with him with the bright green Nano in the background. View the video for his experience

Portraits

on Monday, June 7, 2010

We met lots of cute kids during the superdrive. It was fun clicking them having fun with Nano...

From TataNanoSuperdrive

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Day 5: Mumbai Pune Drive: pitstop at Lonavala

We stopped at Hotel Kamat for lunch in Lonavala, a popular weekend Spot off Mumbai-Pune Expressway.

From TataNanoSuperdrive

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Test Drive winners, Deepak and Nakul Gandhi. Deepak has booked a Nano and is awaiting delivery. He enjoyed his drive and is now very eager to get his Nano. Standby for exclusive videos with them
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Shobiz-People behind the Superdrive

As we are proceeding into Day 6 of our 26 Day multi city tour, we're thankful to following people from Shobiz Entertainment, who've made this possible.

Below: Pravin Mahajan, Tejpal Singh Patpatia (Executive VP & COO) and Sameer Tobaccowala, CEO, Shobiz entertainment

From TataNanoSuperdrive

Ravi, Pravin and team
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Shiva Selvam, Manager, Events, Bangalore Branch. Shiva leads the convoy on the ground, while Ravi's team takes care of events in each cities
From TataNanoSuperdrive
Ravi (right) and his colleague
From TataNanoSuperdrive

From TataNanoSuperdrive
Shobiz team is having a very critical role in ensuring Superdrive's success. They've been going a great job so far.

More about Shobiz at http://www.shobizexperience.com/

Day 5: Mumbai Flag off by Punam Bhatia

on Sunday, June 6, 2010

Nano Superdrive's green route was flagged off from Mumbai on Day 5 by TV star Punam Bhatia...

From TataNanoSuperdrive

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Mehandi laga ke rakhna...

Attractive Mehandi art done during the Nano Customer Meet in Mumbai...

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A closer look at the Mehndi art...
From TataNanoSuperdrive

Autocar India forum shoots Nano

Autocar India Forum took some excellent photos of Tata Nano cavalry around Mumbai yesterday.

Check this link for all the nice photos they've taken.

We thank Autocar India Forum and other media for their interest. Below is a click where I shot them while in action...

From TataNanoSuperdrive

Mumbai Nano Customers

During the Nano customer meet in Mumbai (at Taj President), several Nano Owners requested me to click a photo of their families...

From TataNanoSuperdrive

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From TataNanoSuperdrive

Please standby for your videos, as we're creating a dedicated channel for the same

Day 4: Tata Nano in front of Haji Ali, Mumbai

on Saturday, June 5, 2010

After Gateway of India, Nano brigade stopped for a quick session infront of Haji Ali

From TataNanoSuperdrive


Haji Ali is a popular destination in Mumbai coast.
From TataNanoSuperdrive


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Mr Perseus Bandrawal, Kirneet Tiwana and others from Tata team, posed for a pic with the Nano
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Tata Nano in front of Gateway of India

Tata Nano superdrive green route team reached Gateway of India in Mumbai this morning. Traffic police were very helpful in asking taxiwalas to drive away so that Nanos can be positioned well for good pictures.

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Media people were very enthusiastic in clicking the Nano...
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On the other side of Gateway of India lies the prestigious Taj Palace hotel...
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